Tim Cook: The Genius Who Took Apple to the Next Level

Penguin. Apr. 2019. 320p. notes. index. ISBN 9780525537601. $27; ebk. ISBN 9780525537618. TECH
Journalist Kahney's (Jony Ive: The Genius Behind Apple's Greatest Products) new biography about Tim Cook, who took over the helm at Apple after the death of Steve Jobs in 2011, is a moving portrait of an exceptional businessperson. We learn that Jobs and Cook shared many similarities, even if their styles of management were ultimately very different. The work details Cook's revolutionary approach to manufacturing and outsourcing, along with the impacts that his business choices have had on Apple and consumer electronics worldwide. This book is a welcome addition to the cannon of all things Apple as it uncovers and reports much of Cook's early career trajectory. In dealing with Apple's historical controversial environmental choices, Kahney shows Cook to be an executive of high ethical character who worked decisively to make the firm greener and more environmentally friendly.
VERDICT A solid and compelling biography that is recommended for readers who enjoy pop technology titles and business profiles.

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