SOCIAL SCIENCES

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

Columbia Univ. Apr. 2016. 296p. illus. notes. index. ISBN 9780231175449. $29.95; ebk. ISBN 9780231541657. BUS
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OrangeReviewStarRogers (executive education, Columbia Business Sch., Columbia Univ.; The Network Is Your Customer) aims to address the approach management should take in retooling a business for the Internet era by dealing with the cutthroat challenges of digitization. In an age in which customers are more technologically connected than ever before, resulting in, for example, fewer people visiting shopping malls, businesses must find a way to maintain and improve on profit margins. Companies that have gone through the digital transformation experienced more sales than those of their existing brick-and-mortar outlets. Rogers's easy-to-read book commences with the five domains of digital transformation (customers, competition, data, innovation, value); case studies and methods are provided throughout. The work concludes with a self-assessment to determine an organization's readiness for change and supplies strategies to assist in the planning process.
VERDICT This well-written work presents applications and techniques that would serve well company managers and students of business.

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