SOCIAL SCIENCES

Rethinking Competitive Advantage: New Rules for the Digital Age

Currency. Nov. 2020. 224p. ISBN 9780525575603. $28. BUS
COPY ISBN
Business consultant Charan believes that the digitization of business has radically changed the way it’s practiced by successful companies, with the understanding that companies must go digital or die. He sees this digital transformation as more than just incorporating online platforms, but also restructuring what the business does. Modern technology can aggregate and analyze data on consumers and therefore allows companies to identify consumers’ needs and set out to fulfill them by offering personalized products and services. This, in turn, helps them increase the size of their market. Charan is at his best in the chapter on “Digital Platforms at the Center of the Business,” in which he tries to show what various portals can do and how they should be used. He also gives insightful profiles of a number of companies, such as Fidelity PI, Walmart, and Disney. However, often the advice is abstract and vague, such as “hiring the right people” or “leaders need imagination and vision.” Additionally, his sketchy discussion of algorithms and their uses is a major lacuna.
VERDICT This book is aimed at managers trying to understand how to transform from traditional to digital businesses.

Be the first reader to comment.

Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.


RELATED 

ALREADY A SUBSCRIBER?

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing

ALREADY A SUBSCRIBER?