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Masters of Management

How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse
Masters of Management: How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse. HarperBusiness: HarperCollins. Dec. 2011. c.464p. index. ISBN 9780061771132. $29.99. BUS
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Wooldridge and John Micklethwait's 1996 history of management theory, The Witch Doctors, became a best seller lauded for its open-eyed analysis of prevailing methodology. Wooldridge (management editor, the Economist) has completely revised and updated the book to include events from the dot-com bubble of the late 1990s to the current recession. The core of the book is a solid examination of the effects of entrepreneurship, globalization, and the free-agency economy on corporate governance. Wooldridge offers a balanced look at how business schools have spawned a guru industry that offers a gamut of theories on learning, innovation, and strategy. Peter Drucker, Tom Peters, and the "Journo-Gurus" (Thomas Friedman, Malcolm Gladwell, and Chris Anderson) receive focused attention as the main influences in contemporary theory.
VERDICT This is one of the best overviews of management theory in the 20th century. It is written in a clear and accessible style that will appeal to both MBA students and the general reader. Highly recommended.

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