Good Company: How To Build a Business Without Losing Your Values

Atlantic Bks. Nov. 2021. 272p. ISBN 9781786497222. pap. $17.95. BUS
Dexter, a founder of the public relations firm ScienceMagic, argues that it is possible to be financially successful in business while living up to a high ethical standard. Her book describes how she has attempted do so with her own company. While she draws somewhat from the experiences and research of others, the most meaningful parts of her book are where she describes her own efforts to create a corporate culture of decency that relates to everyone—employees and customers alike. For example, her policy for employees who are working long hours is to tell them to cut back and strike a new work-life balance. Thanks to her personal experience, Dexter mostly avoids cliché. The book has a certain element of stylistic flakiness that doesn’t hinder its concrete guidance; some will even find it charming.
VERDICT This book will appeal to managers and would-be entrepreneurs seeking practical advice on integrating humanistic concerns and business success.
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