Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You

Harper Business. Jun. 2020. 304p. ISBN 9780062893673. $29.99. BUS
What will the next wave of successful start-up businesses have in common? According to Lemieux (Undecorate, The Finer Things) and McDonald (The Golden Passport) it’s that they will deliver what they have promised (whatever that may be) without monopolizing any of their customers’ preciously guarded free time. To be “frictionless,” any given business transaction must seem to be effortless and instant and the start-ups that will flourish will be those driven by services that make something we’re already doing easier, thereby adding to that free time. Though there are frequent references to co-author McDonald, the book is written as first-person advice from Lemieux. This advice comes largely in the form of examples from the current crop of start-ups that embody various aspects of the titular concept—”frictionless experience,” “frictionless competition,” “frictionless YOU”—31 in all. Lemieux also details what she’s learned from her own start-up experiences with DwellStudio and The Inside.
VERDICT Following the evolution of ideas that led to the businesses Lemieux describes makes for interesting reading as well as speculation as to whether her predictions of success will hold true. Will appeal to budding entrepreneurs and those interested in start-up culture.
Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.



We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing