ECONOMICS

Edge: Turning Adversity into Advantage

Portfolio. Jan. 2020. 272p. ISBN 9780525540816. $28. BUS
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In this debut, Huang, (Harvard Business Sch.), who specializes in entrepreneurship, details 13 guiding principles for successful startups. Complete with examples and anecdotes, Huang delves into obstacles that entrepreneurs face, including the fact that new ventures often have flaws and shortcomings. What’s key, as the book’s subtitle suggests, is to make the most of adversity, and not view it as a challenge or an obstacle on the path to success. While the book is aimed at entrepreneurs, many of the examples are also applicable to individuals and their personal brands.
VERDICT An Ivy League short course for the price of a book. Huang’s guidance will resonate with avid readers of business books.

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