SOCIAL SCIENCES

Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

Harper Business. Jan. 2018. 288p. notes. ISBN 9780062674678. $29.99; ebk. ISBN 9780062674692. BUS
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Social media guru and entrepreneur Vaynerchuk follows up 2009's Crush It! with more practical and engaging advice for people looking to carve out a space in the online world, regardless of age, profession, or experience. Combining his own stories with testimonies from entrepreneurs who have followed his established principles, Vaynerchuk describes what timeless attributes lend to marketing success in the changing social media landscape and explains how it's not just the platform but the mind-set and creativity the user brings that contribute to an effective personal brand. The first half of the book breaks down the essentials in online branding and wealth creation. The second half goes through specific media, including standbys such as Facebook, Twitter, Instagram, and YouTube, and also lesser-utilized ones such as Musical.ly, Spotify, and Alexa Skills.
VERDICT Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple "how-to" guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency.

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