NO MBA REQUIRED: How to Engage your Business Community

Presented by: Gale & Library Journal
Event Date: Tuesday, January 19, 2021


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Nearly half of all U.S. workers are employed by small business owners.1 That means 60.6 million workers, their families, and the local economy depend on the success of small businesses. 

Under ordinary conditions, the survival rate for small businesses after five years is only 48 percent and decreases significantly over time.2 In extraordinary times of crisis, like the one we’re facing now, small businesses are hit the hardest. For Black- and immigrant-owned businesses, the chance of recovery from a natural or economic disaster is even smaller. Your community needs timely help and services.  

But what if your library doesn’t have a business librarian on staff and you don’t feel you have the expertise to answer business-related questions? The good news is, you don’t need an MBA to engage your business community and deliver a road map for success. Join Gale and Library Journal for an in-depth webinar led by two librarians who have made supporting small businesses a priority. No MBA Required: How to Engage Your Business Community will guide you through the process of creating innovative programming, strengthening outreach efforts, fostering partnerships with business service providers, and offering digital resources that will give small businesses the best chance for success and growth. 

Register for this event today and begin making a big impact on small businesses. During this webinar, you’ll also see a brief demonstration of Gale Business: Plan Builder. This self-guided planning tool provides step-by-step support for new entrepreneurs and established businesses. Plus, it can be integrated with many of the Gale Business products your library may currently offer. 


Attendees can download the 18-page copy of No MBA Required: A Library Action Plan for Engaging with the Business Community.



Natalie Cannestra, Business and Career Librarian, Brooklyn Public Library

Trevor Winn, Business and Marketing Librarian, Clarkston Independence District Library

Angela Doolin, Product Manager, Gale, a Cengage company


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Follow us on Twitter! @LibraryJournal #GaleBIZ

Need help getting registered? Send us an email describing your problem.


1. U.S. Small Business Administration Office of Advocacy, 2020 Small Business Profile
2. U.S. Small Business Administration Office of Advocacy, Frequently Asked Questions, October 2020.


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