Marissa King

Professor Marissa King’s work examines social influence, social networks, and team dynamics. Her most recent line of research analyzes the individual and group level behaviors that are necessary to implement changes in the (re)design of organizations using wearable social sensors.

This work highlights the unanticipated consequences that micro-level social networks can have in mediating planned change initiatives. More generally, Professor King’s research investigates the social processes underlying the adoption, diffusion, and utilization of new information.

Marissa King’s research has been featured in the New York Times, the Wall Street Journal, The Atlantic, and NPR among other media outlets.

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