Series-Keys to Successful Digital Content Promotion: Patron Newsletter

Last week Recorded Books posted an article about displaying marketing materials inside the library, Key #6 in the series “Keys to Successful Digital Content Promotion.” Purposefully displaying marketing materials inside the library is an effective way to promote your digital content services.



Last week Recorded Books posted an article about displaying marketing materials inside the library, Key #6 in the series “Keys to Successful Digital Content Promotion.” Purposefully displaying marketing materials inside the library is an effective way to promote your digital content services. Being more intentional and targeted in marketing is the key. Make sure the materials are displayed in high-traffic areas. Placement is key.

Over the next several weeks, Recorded Books will continue to post a series of articles sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Can’t wait to see more tips? Download the complete guide today.

This week Recorded Books continues the series with a post about patron newsletters.


KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION


#7: PATRON NEWSLETTER

Sending a monthly or quarterly newsletter to patrons is a practical way for libraries to increase digital service sign-ups. But don’t bury the promotion of these services in page 62 of a 64-page newsletter. Newsletters with a lot of content are great, but the digital content piece will easily be missed by patrons if it’s not in the right place.

In our nationwide survey to libraries, your peers state seeing a significant increase in digital service sign-ups with newsletter mentions.

 

IDEAS FOR PATRON NEWSLETTERS:

  • Feature digital content services on the front page or the back page, or have multiple mentions of it in the newsletter.
  • Have a separate newsletter dedicated to digital content.
  •  Have a standing part of the newsletter that is always dedicated to digital content—so patrons know exactly where to go each month or quarter to see information about digital content services.
     

TIP : Sending a newsletter once a month or once a quarter is appropriate.

“Our eNewsletter seems to generate the biggest spike in traffic.”— Survey Respondent

“We had 50 sign-ups in the first week.”—Survey Respondent

Check back here over the coming weeks to see more keys to successful digital content promotion.
 

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library

 

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