Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on local press outreach. Reaching out to local press with a newsworthy pitch is a compelling way to promote digital content services to patrons.

Over the next couple of weeks, Recorded Books will continue to post articles sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Can’t wait to see more tips? Download the complete guide today.

 Up next: ideas for clubs/groups.
 

KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION
 

#10: CLUBS/GROUPS 

Clubs/groups, both virtual and in-library, are popular ways to promote any type of content a library offers, including digital content. Summer reading clubs are especially common for elementary school kids to help them avoid that summer slump. One of the keys to academic success for kids is early grade reading. So, planning a summer reading program for kids is often a key component of longer-term academic success. Give awards to the kid(s) who read the most eBooks or audiobooks to celebrate their success and encourage participation.

 IDEAS FOR CLUBS/GROUPS: 

• Have a summer reading club for parents and their young children. While the adults are talking about the latest audiobook or eBook on their list, the kids can be in another section of the library listening to selections from a kid-friendly audiobook.
• Screen a movie inside your library: All IndieFlix films include public performance rights. Screen a different movie each month. To promote, hang posters inside the library, post on your library’s website or social media accounts, and send an email to patrons.
   

TIPS FROM YOUR PEERS: Movie Club with Calabasas Library 

In addition to a reading club, you can also offer a movie club. Calabasas Library has Film Fanatics—a movie group for adults at the library. A range of movies are shown, many of which are from IndieFlix—a streaming movie service that offers movies, documentaries, shorts, and TV shows. In addition to watching movies at the library, participants learn how to access IndieFlix at home, on their phone, or laptop. They are shown step-by-step on a laptop how to sign up, browse, and find specific content.

Recorded Books provides free materials to promote events like summer reading at your library. 

Check back here over the coming weeks to see more keys to successful digital content promotion.

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library
 

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