Keys to Successful Digital Content Promotion: Easy Discoverability

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on targeting key segments . Targeting key segments of your patron population with digital content promotions is a smart way to encourage user sign-ups. Instead of targeting your entire patron base, focus your efforts on a key audience.


 


 

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on targeting key segments. Targeting key segments of your patron population with digital content promotions is a smart way to encourage user sign-ups. Instead of targeting your entire patron base, focus your efforts on a key audience. Meeting a specific need or interest through a digital content offering increases the likelihood that patrons will adopt that digital service.
 

Download the complete guide today.
 

This week, Recorded Books posts the final article in their series sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Up now: ideas around easy discoverability, plus a bonus tip!
 

KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION
 

#12: EASY DISCOVERABILITY

Having all of the digital services available on one app makes it easy for patrons to discover new services, which can help multiply your other promotional efforts. The RBdigital app provides 10+ content services all on one app, allowing patrons to easily access all of the digital services your library offers in one place.

 

TIP: Libraries should consider limiting the number of apps offered so patrons and staff aren’t overwhelmed with too many options. Most app users focus on three apps, according to a June 2017 study by Statistica.
 


BONUS TIP: TELL A COMPELLING STORY

Great promotional activities that focus on services that people don’t have a lot of interest in (a book that is no longer a blockbuster, or services that have been around for a long time) aren’t going to get you the results you want. “New” is a very powerful word, so don’t miss the opportunity to put a lot of promotion behind a new service at your library. The launch of a new digital content service can be extremely compelling to different segments of your patron population. Even if a service has been around for a while, if there’s new content added to it, that still counts as new. Promoting new blockbuster audiobooks is a great example.
 

LAUNCH PLAN IDEAS:
 

PRE-LAUNCH

  • Staff training
  • Press outreach

 

LAUNCH

  • Patron training
  • Launch party
  • Patron email
  • Post on website
  • In-library signage
  • Social media
  • Patron newsletter
  • Contest

 

POST-LAUNCH

  • Measure results and celebrate high usage!
  • Plan the next stage of your launch campaign.
     

TIP: Don’t forget to measure results. One way to get more funding for promotion from your director is by demonstrating increased circulation and a lower cost per circulation as a result of these promotions.

 

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library
 

 

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