Berger, Jonah

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The Catalyst: How To Change Anyone’s Mind

While beneficial for all readers, this helpful guide would make a perfect gift for college students entering the job market.

Invisible Influence: The Hidden Forces That Shape Behavior

Berger's unique knowledge will appeal to readers from many backgrounds, especially individuals interested in making better decisions. Suitable for both academic and public library business collections.

Contagious: Why Things Catch On

Readers don't need a business or marketing background to understand this text. The scientific data blend persuasively into the arguments. Highly recommended.

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