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Elsevier is More Clever than YouMay 13, 2009 By now most of you have probably heard the news that several years ago Elsevier published a fake academic journal - the Australasian Journal of Bone and Joint Medicine - that was basically a marketing ploy financed by Merck. So what looked like a peer-reviewed scholarly journal was in fact a collection of articles showing how great Merck is. Now it's come out that there were five more titles in the "Australasian Fake Journals" series published around the same time. Elsevier won't say who "sponsored" those, but since it has to be an entity with lots of money and no scruples that has something to do with healthcare, it's probably a pharmaceutical company.Some librarians are outraged or annoyed by this, and not just the usual gang of library idiots (though there are plenty of those), but at least one response from a librarian whose writings and opinion I respect. The problem with the outraged response is that it's based on faulty assumptions. People seem to think Elsevier is a company dedicated to promulgating scientific truth or something. But Elsevier is a business, and their goal is to MAKE MONEY. It turns out they're pretty good at it, too. They get governments and universities to fund scientific research, get the researchers to give them free content, review and edit that content for free, and then sell the content back to the universities. The point here should be clear. The folks at Elsevier are clever; librarians and researchers and suckers. Elsevier is a business run by clever people trying to make money. Libraries are run by less clever people, and I have no idea what the goal is, but it's not to make money. Some librarians seem to think the goal of libraries is to provide access to YouTube, at least judging by the things they get outraged about. If librarians knew anything about making money, they wouldn't be librarians. The outrage is equally ridiculous because it's set off by something so relatively minor. I wonder if most of the librarians who are so outraged know anything at all about Elsevier, or if they've just heard about this fake journal thing and think to themselves, "oh my, how could they do that?" Elsevier and a handful of other publishers have had libraries by the naughty bits for years, and if you haven't been outraged for years, then your outrage now just makes you look silly. The way I understand it, Elsevier has a monopoly on a large number of important scientific journals, and also a bunch of crappy ones. They like to sell them all to you in a big package for a big price. If you only want the important journals, because no one will ever read the crappy ones, they'll be happy to sell you just the good ones, for the same big price. Like Chippendale dancers, they'll jiggle their package any way you like, as long as you pay the price. And what have libraries done? They just keep on paying. The point? Elsevier is a business run by clever people making a lot of money; librarians and researchers are suckers. Librarians have been pounding Elsevier for years. Elsevier is "evil," etc. I'm not jumping on that bandwagon, either. Elsevier isn't evil. Elsevier is clever. Librarians are just resentful because they aren't as clever as Elsevier, but librarians have never been particularly clever. Clever librarians would have been doing all along what a lot of these companies are doing. Librarians could have been indexing and publishing journals and creating content instead of just classifying it. Academic libraries especially would have been natural homes for a lot of scholarly indexing and publishing. But that would have required cleverness and gumption, in addition to having libraries that consisted of more than a male figurehead at the top (the "librarian") and a bunch of poorly paid and poorly educated women doing all the work. Thanks to the cleverness of Elsevier and others, libraries don't even have much content left to classify. These companies that rent us access to journals are brilliant. It used to be the case that libraries would at least be able to keep the journals they bought, but now we pay and pay and get to keep...nothing. Stop the subscription and you don't have the journal. No access, no preservation. (When we all go to ebooks it will be the same thing. Yay!!) Elsevier is right up there at the forefront of this movement. The point? Elsevier is clever; librarians and researchers are suckers. From Elsevier's point of view, the biggest reason not to do something like this isn't because it's unethical or deceives people. The big reason not to do it is because it's stupid from a long term business perspective, which is probably why the journals in question were published only in Australia and only for a brief period. I interpret this to mean that an Australian subset of the company got ambitious to make even more money, but eventually stopped. Were they found out by Elsevier headquarters? I can just imagine someone in charge at Elsevier upbraiding the Aussies. "G'day, idiots! One reason we make money in the long run is that we monopolize a lot of important and respected peer-reviewed journals. Mess with that reputation and you mess with our revenue, and if you do it again we'll shove the barbie so far up your backside that you won't be able to put any shrimp on it at all." So I say especially to all those librarians who are just now climbing onto your anti-Elsevier high horse, please climb off it now, because you just look silly. Elsevier is in business to make money, and they're very good at it. If they make that money by providing high quality scientific articles, they will. If they make money providing promotional materials for Merck, obviously some people at Elsevier will do that, too. The second revenue stream only works because of the success of the first one, though, so they won't do it long or often. Posted by Annoyed Librarian on May 13, 2009 | Comments (38) Industries: Opinion
May 13, 2009
In response to: Elsevier is More Clever than You Anonymous commented:
May 13, 2009
In response to: Elsevier is More Clever than You Dr. Pepper commented: And they wonder what the value of the MLIS is...LOL. You are educated to explicitly ignore good judgement, pay through the nose, and never question authority, unless you want to play dance dance revolution and post it to youTube :-) hehehe (this commenting system sucks!)
May 13, 2009
In response to: Elsevier is More Clever than You Idealist commented: A.L. you say 'Libraries are run by less clever people, and I have no idea what the goal is...' How long have you worked in libraries? And you don't know what libraries goals are? Perhaps you should change your name to Apathetic Librarian.
May 13, 2009
In response to: Elsevier is More Clever than You Vegans For Meat commented: Drug Dealers are good at making money; this fact doesn't make it right.
May 13, 2009
In response to: Elsevier is More Clever than You another f-ing librarian commented: elsevier does what they do because they can. because before electronic publishing hit the horizon, elsevier was the 'evil' publisher of all that stuff in print. so they owned the rights. darn them.
May 13, 2009
In response to: Elsevier is More Clever than You Dances With Books commented: "It used to be the case that libraries would at least be able to keep the journals they bought, but now we pay and pay and get to keep...nothing. Stop the subscription and you don't have the journal. No access, no preservation. (When we all go to ebooks it will be the same thing. Yay!!)" >>
May 13, 2009
In response to: Elsevier is More Clever than You Richard LeComte commented: The roots of this problem seem to lie in the fact that librarians kept descriptive bibliography and classification to themselves at the beginning of the 20th century but allowed commercial ventures to take over academic publishing and indexing of periodicals. It was a fateful choice whose consequences none could foresee.
May 13, 2009
In response to: Elsevier is More Clever than You More Annoyed Than Thou commented: Some days I love you, AL, and some days you make me clutch my head like a clubbed salmon. How can you be so disingenuous? Yes, of course El$evier is in it for the buck$$. That said, they have had--however stiff their pricing--a reputation for producing big name, reliable scholarly journals. If you can just stand upright and stop sniffing your own so-rhetorically-gifted farts for a minute, you might remember that we're talking medical journals here: not opinions on Coleridge, not string theory, not something so abstractly Ivory Tower that 99.9% of people don't care. This kind of deception has the potential to hurt people. You really think people shouldn't be upset over falsified medical research? Get over yourself, you arrogant jerk.
May 13, 2009
In response to: Elsevier is More Clever than You Observer commented: I have been reading about this issue for a number of years. If memory serves, one or more universities had decided to publish their own scientific journals which would be priced more reasonably than Elsevier's and the universities were to encourage their faculty to submit their scholarly writing to those. I thought I even saw titles and subscription prices. Trouble is that was long enough ago that I no longer recall where it was. I do recall that one of the challenges of making this new system work was that these new journals had no history and so no prestige, and professors wanted to publish in the prestigious journals; it looked better on their resumes. Does anyone know whether these alternative journals survived or did they fail due to lack of submissions or from some other problem?
May 13, 2009
In response to: Elsevier is More Clever than You Observer commented: Here I am again. I did a little research and I think I found the organization: SPARC, the Scholarly Publishing and Academic Resources Coalition. Their website is: www.arl.org/sparc
May 13, 2009
In response to: Elsevier is More Clever than You Anonymous commented: You're just waiting for someone to call you on the Reed Business Information thing, right? That seems almost cruel.
May 13, 2009
In response to: Elsevier is More Clever than You XPU commented: <br>Publishers are all evil.<br><br>Information wants and <b><I>NEEDS</B></I> to be free.<br><br>Stop cow-towing to the big money interests and go with the Obama transparent government model.
May 13, 2009
In response to: Elsevier is More Clever than You Auntie Nanuuq commented: "Progressive Librarians Guild Calls for Elsevier to End Corrupt Publishing Practices and for Library Associations to Take Advocacy Role on Behalf of Scientific Integrity"
May 13, 2009
In response to: Elsevier is More Clever than You Heather commented: While I usually find the AL's perspective refreshing, on this issue I think her position is ill-thought-out. Yes, Elsevier has a right to make money selling content. The issue here is the deceit. They packaged propaganda in a legit-looking disguise instead of disclosing that it was advertising. Would the AL feel that if the New York Times ran an advertorial for a large corporation in the guise of an article, that nobody should get upset about it?
May 13, 2009
In response to: Elsevier is More Clever than You I am No. 6 commented: Why did it take so long for these to be noticed as fakes? Aren't librarians supposed to be evaluating what we buy? The Big Deal packages make it difficult to know what you own, but really, we were asleep on this one. What else are we snoozing through?
May 13, 2009
In response to: Elsevier is More Clever than You anonymous commented:
May 14, 2009
In response to: Elsevier is More Clever than You Mr. Kat commented: <i>Richard LeComte commented:
May 14, 2009
In response to: Elsevier is More Clever than You LDJ commented: <br>I learned in library school that money is evil.
May 14, 2009
In response to: Elsevier is More Clever than You Former Academic Librarian commented: In our academic library, we were faced with the common problem of not owning content you’re paying through the nose for. Another publisher who’s content was considered crucial to our curriculum (we had the full backfiles from the beginning) no longer provided permanent access to the content after 2004, and instead we’d been paying increasing subscription fees, with the understanding that we no longer owned the content after that point. So, the staff got the gumption to stop subscribing, bought the backfiles on pdf for the years we were missing, and paid the far cheaper access fee to search their database without any full text access. We saved money, owned the contend, and even if we had to pay-per-article for user requests, we’d done the historical user analysis and knew it would STILL be cheaper this new way, and we’d get to keep copies of any articles purchased.
May 14, 2009
In response to: Elsevier is More Clever than You Post Postmodern Librarian commented: I caused a big bro haha in library school for a poster I did criticizing the whole journal industry from the publishers to school administrators and even the professors. We are all to blame for this FUBR situation. Its like the banking crisis we all turned our heads as long as we benefited from it. How did librarians benefit? We got increase in our budgets or did not get budget cuts because we all need Chemical Daily Digest even if cost $1000 a year. If we do not get we are not accredited and even the chemistry department might lose accreditation. So Stop the blame game deal with it or do something about support SPARC
May 14, 2009
In response to: Elsevier is More Clever than You Post Postmodern Librarian commented:
May 14, 2009
In response to: Elsevier is More Clever than You Dr. Pepper commented: I just had a random thought - this debate is not unlike DRMd digital content making its way into our lives in the form of music, video, and video games. You can download it [buy it] now because it might not be available tomorrow and you can't do much with it in the future (trade it, sell it, loan it). This is just the journal equivalent. Subscription is really a bogus model. I would pay for owning the content + having them serve it for me, however if I wanted to change providers it should be my prerogative.
May 14, 2009
In response to: Elsevier is More Clever than You Mr. Price commented: You say that Elsevier is more clever than me, and better at making money. Yes. They are better at making money. They are not more clever.
May 15, 2009
In response to: Elsevier is More Clever than You Demosthenes commented: Doesn't Elsevier pay this blogger? Nice hatchet job for the man. You'll get a raise. ..but then this comment is likely to go the way of the delete key.
May 15, 2009
In response to: Elsevier is More Clever than You anonymous commented:
May 15, 2009
In response to: Elsevier is More Clever than You HZF commented: <br>Once the AL went to the LJ, his soul was sold. You cannot be working for the man and be objective.<br><br>Sorry.
May 15, 2009
In response to: Elsevier is More Clever than You chickenlittle commented: Just a librarian with a thought, tell me if it is nuts or not. A follow up on Mr. Kat's comment: "The end of the root is that librarians decided in their infinite wisdom that there was not room in their great impressive database system to classify and catalog every single article within each volume of a journal." Does not Elsevier and other large journal providers publish their citation and abstracts for free on their websites? Could libraries then not scrape most of this information and translate it into MARC, then import it into their own databases? Space is now extremely cheap as compared to federated search models.
May 15, 2009
In response to: Elsevier is More Clever than You XPU commented: <br><br><b><I>"Does not Elsevier and other large journal providers publish their citation and abstracts for free on their websites? Could libraries then not scrape most of this information and translate it into MARC, then import it into their own databases? Space is now extremely cheap as compared to federated search models."</b></i><br><br><br>That is not fair use and Elsevier would fire up their lawyers and have a cease and desist order in your directors office before you could say I am a helpless librarian.
May 15, 2009
In response to: Elsevier is More Clever than You chickenlittle commented: XPU: "That is not fair use and Elsevier would fire up their lawyers and have a cease and desist order in your directors office before you could say I am a helpless librarian"......maybe...but does "fair use" apply to citations/abstracts, especially when they already provide free access online? To the full text journal article their is no question about copyright, but the metadata to that article is not clearly covered under copyright law.
May 15, 2009
In response to: Elsevier is More Clever than You Tom Jeffer's Son commented: Speaking for the cataloguers in the room, I have to ask: is "Australasian Fake Journals" the approved series statement I should insert in the OCLC records for these titles??
May 15, 2009
In response to: Elsevier is More Clever than You Mr. Kat commented: See, here's the problem: 30 or 40 years ago, when elsevier did not exist/sdid not own everybody, and the journals were actually approachable for such things, there would have been no quesiton that this action would be fair use. Today fair use is almost understood as not even applying to electornic resources. We're in a darker world now, control wise. The financial eggheads have been very very busy wrapping their products up in air tight packets, and now we're to suffer for our laziness. It might be possible to publish the authors and titles, but to do so you would have to enter them in a systematic manner, and such duplication is already covered by the 1,000,001 database packages already offered to libraries.
May 15, 2009
In response to: Elsevier is More Clever than You anonymous commented: When you enter into a "subscription" situation for the electronic versions of these journals, it no longer is exslusively about copyright and "fair use." It becomes about the "license agreement" or "terms of service" that you agreed to when you subscribed to the product. They [the libraries] enter into contracts where they give away some of the limitations of copyright (freedom to reproduce) that are afforded to libraries under U.S. Code Title 17.
May 15, 2009
In response to: Elsevier is More Clever than You anonymous commented: When you enter into a "subscription" situation for the electronic versions of these journals, it no longer is exslusively about copyright and "fair use." It becomes about the "license agreement" or "terms of service" that you agreed to when you subscribed to the product. They [the libraries] enter into contracts where they give away some of the limitations of copyright (freedom to reproduce) that are afforded to libraries under U.S. Code Title 17.
May 16, 2009
In response to: Elsevier is More Clever than You chickenlittle commented: Mr. Kat, you make some very good points about Elsevier, I guess I just don't understand why journal article citations and abstacts have never been incorporated into MARC21 and as a result not imported into a libraries database so that our "end users" (do you all remember those people??) can enact a search on BOTH journal articles and book titles at the same time. Right now our user search model is a search in the library catalogue on books, they then must flip over and do a search on another database for journal citations! Federated searches have tried to provide "one search" with varied levels of success. The end result is usually the same....users get confused, librarians get frustrated and database vendors laugh all the way to the bank! It's a puzzling feature of librarianship that I have to admit I do not understand. The barrier is not technical. Library ILS databases are getting more powerful with the implementation of RDMS vendors in their backends and hard disk space is now cheap. Most modern ILS applications would eat an extra 2-5 million journal citation MARC records for lunch! As librarianship stands right now, a library pays for a subscription to an online or print journal and then PAYS AGAIN for the ability to search what is actually contained in the journals. Not an acceptable model for our future! I wold be interested to hear other comments on this "strange" feature of librarianship!
May 16, 2009
In response to: Elsevier is More Clever than You Mr. Kat commented: Librarians don't get frustrated. they get excited and elevated because they have a informaiton resource they can tout up for their customers as if their job is to just locate information resources.
May 17, 2009
In response to: Elsevier is More Clever than You Dr. Pepper commented: Agreed Mr. Kat!
June 10, 2009
In response to: Elsevier is More Clever than You Adam commented: The problem with the "information wants to be free" line of thought is that it actually costs money: first, to gather the articles, edit them, and then to either print up a journal and distribute it or to run servers to post it online. The latter isn't "cheap", just an invisible cost. Somebody pays for the server, the electricity to run it, the IT people to maintain it, etc. This is true always, whether you're talking about an Academic institution, a public library or Facebook. The myth of "public access science" is that it is possible to do this without paying. But someone is always paying, sometimes obviously, as in the PLoS journals where the author pays (through the nose), or less obviously, such as with PubMedCentral, where the government pays (directly for the servers, indirectly via the research grants for the science in the first place). If the work of publishing, either formally with a publisher, of which Elsevier is one, or informally, through a network, such as Ginsparg ran in Los Alamos, some money has to be involved.
June 11, 2009
In response to: Elsevier is More Clever than You grumpy old man commented: If libraries publishing journals is such a great idea, then why are university presses not the dominant force in scholarly publishing? This has always been a mystery to me until I read this great post.
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