Library Journal Mobile
Log In  |  Register          Free Newsletter Subscription
Subscribe to LJ Magazine
Email
Learn RSS

Tennant: Digital Libraries   



Link This | Email this | Blog This | Comments (14)


Single Purpose E-Book Readers are Dead

September 27, 2009 In my last post, "The Next-Gen E-Book Reader" I made it clear that I thought the rumored tablet computers from Apple and Microsoft were potentially the game-changing e-book readers. I've long said that single-purpose devices were not it. Now with potentially both Apple and Microsoft fielding devices that may be the perfect multi-purpose device for supporting e-books in addition to many other computing tasks, the game seems just about ready to change -- and dramatically so.

Therefore I found it interesting that a story in the New York Times quotes someone who says the same thing. In the story, where yet another $399 single-purpose e-book reading device is being announced, they write:

One challenge for the entire digital reading market is the price of these new devices. A recent report from Forrester Research suggests most consumers will buy a digital reading device only when they cost less than $100. One way this could ultimately happen is if wireless providers like Verizon subsidize the devices and sell them in their stores, as they do with the inexpensive laptops called netbooks.

Verizon says it has no plans to do this, but analysts think that could conceivably change if e-readers like the iRex sell well. “If this becomes a revenue stream for a company like Verizon, which actually gets paid for the bandwidth required to distribute content, then it is in Verizon’s benefit to promote these devices and in many cases underwrite them,” said Allen Weiner, an analyst at Gartner.

But Mr. Weiner also says that first, iRex, Amazon and the entire e-reading category have an even more significant problem: savvy consumers may hold off on buying devices to see whether Apple enters the market with a more general-purpose tablet computer.
Well, duh. This is no more than what I've been saying for years. The general public (that is, "savvy consumers") doesn't want to shell out $3-500 for a single-purpose device and then have to buy content for it in addition to that upfront cost. Either lower the price significantly (not my preferred solution) or create a device on which we can do all kinds of other things in addition to reading (bingo!), and you'll be much more likely to capture my dollars, and the dollars of many other savvy consumers.

Overall the press has been taking the e-book industry at face value. As they do with many issues, they basically take press releases and embellish them with some additional quotes. This sometimes leads to misinformation at best, and outright lies at worst. Maybe now we're finally getting to the bottom of this: single-purpose e-book readers like the Kindle are dead, dead, dead. Wake up and smell the coffee.

Posted by Roy Tennant on September 27, 2009 | Comments (14)


Email
Learn RSS


September 27, 2009
In response to: Single Purpose E-Book Readers are Dead
emo commented:

Many readers like to read in bed--I know I do. I have no desire to take my multi-purpose/ebook-supporting laptop to bed every nite. I'll keep my single-purpose Sony Reader that goes everywhere and gives me many books to choose from (free from the library and paid from the online bookstore). The rest of you nay-sayers can get eye strain! BAH!




September 28, 2009
In response to: Single Purpose E-Book Readers are Dead
ostephens commented:

@emo I'm not sure that the alternative to a dedicated ebook reader is a laptop. I keep my phone next to my bed - I use it as an alarm clock. I also use it while in bed to read (and write) tweets, stream video and play games.

I have to admit that I don't really use it to read books, but I can certainly imagine doing this.

Whether this means that there is no market for dedicated ebook readers. Perhaps the dedicated readers with e-ink screens are a 'premium' product that some will invest in above their multi-purpose device - this is the kind of behaviour we currently see with cameras (although whether this will be sustained over time isn't yet clear).




September 28, 2009
In response to: Single Purpose E-Book Readers are Dead
Jonathan Rochkind commented:

If your multi-purpose device was as small as your single-purpose e-reader, and had as good a display... why would you be any more reluctant to take it to bed than a single purpose device? I don't get it.




September 29, 2009
In response to: Single Purpose E-Book Readers are Dead
ksclarke commented:

"and had as good a display" is the catch there I think... I like E-Ink (though there is room for improvement); I don't want to read in my bed on an LCD. It may be the question of display is the question of: What's the right tool for the job?




September 29, 2009
In response to: Single Purpose E-Book Readers are Dead
bookwrangler commented:

Gee, I read my laptop in bed. And play games on it and Facebook and tweet with it. I do it the same way I like to read books. With it propped up and me laying on my stomach. And I will switch positions. I am flexable and adaptable. However, I do look forward to a smaller multi-use device. I know we have smart phones, but I want something just a smiddgen bigger than a phone and a squidge smaller than a laptop.




September 29, 2009
In response to: Single Purpose E-Book Readers are Dead
muppetzinspace commented:

For a dead technology, I see quite a lot of people using single purpose e-readers on the subway and not laptops to read e-books. Granted I also see a lot of folks reading with their mobile phone / e-mail gadgets but I think the reason why people like the readers is because of the screen. As ksclarke mentioned, I hate and avoid reading for long periods of time on an LCD computer screen. When I have something long to read, I always print it out. I would prefer reading on an e-reader, even if it was a single purpose device, because of the screen. Same deal with mobile phones, plus their screens are way too tiny. Now if the new Sony Daily Edition (coming out in December) would go the way of Apple's i-Pods and offer the same wireless connectivity, flexible file format, and open source capabilities at more reasonably priced variety of models, I would buy. Bottom line is, I don't think it's a competition between laptops, mobile phones, and e-readers - people will buy whatever they're most comfortable with.




September 29, 2009
In response to: Single Purpose E-Book Readers are Dead
Ameet Doshi commented:

I agree with Roy. These devices never passed the cost-benefit test for me.. clear example of form over function.




September 30, 2009
In response to: Single Purpose E-Book Readers are Dead
RichLeC commented:

This is another step in the process of convergence, which people have been talking about for years (back to the 1990s). The fact is, Moore's Law suggests that devices will get smaller and more powerful and therefore can do more things. The person who hits on the perfect size and combination of functions will make billions. For example, I didn't adopt DVR technology until it combined comfortably with digital cable; the resulting device is not nearly as good as TiVo but at least it didn't add to the boxes underneath my TV. A tablet reader should be able to play movies and perhaps have a keyboard for writing and email so you don't need both a Kindle and a laptop.




October 4, 2009
In response to: Single Purpose E-Book Readers are Dead
leoklein commented:

Roy is right, by golly. The concept was bogus from the start. In fact, it's so old and discredited that I feel like it's Zombie-time whenever it rears its head back up.

We've been through this so many times -- only in the earlier version, it was Sony trying to hawk its model.

It didn't work then. It won't work now. There are only so many devices your average citizen is willing to carry and pace muppetzinspace, those devices are overwhelmingly smartphones and some version of the laptop.




October 6, 2009
In response to: Single Purpose E-Book Readers are Dead
februaryfour commented:

I don't want to pay extra for functions I will never use. I don't want to play games (I have a PC and a DS), I don't want to listen to music (I have MP3 players and a stereo system), I don't want e-mail (I have a PC, a laptop, and a small internet device)--I want to READ. On e-ink. I'm all for single-function devices.




October 8, 2009
In response to: Single Purpose E-Book Readers are Dead
Janey commented:

"The general public (that is, "savvy consumers") doesn't want to shell out $3-500 for a single-purpose device and then have to buy content for it in addition to that upfront cost."

Huh? Are you saying nobody bought the Xbox/Playstation/Nintendo DS? Once bored with the free game they still have to pay several times the cost of a book for anything new.




October 8, 2009
In response to: Single Purpose E-Book Readers are Dead
Roy Tennant commented:

Janey, good point. I should have been slightly more specific, "for a single-purpose e-book reader". The day your kids pester you to buy them an e-book reader as they already do for a gaming device is the day I eat my hat.




October 12, 2009
In response to: Single Purpose E-Book Readers are Dead
emo commented:

I could read on my iphone... unfortunately, it's too bright for comfort and WAAAAYYY too small. I don't want to turn the page every 10 seconds and read from a backlit screen. What's wrong with a single purpose book reader anyway? a printed book is single purpose and I don't see anybody dissing them in this blog.

What I really want is a reader that is the thickness of paper that I can fold up for a book or fold out for the newspaper. That would be perfection. sigh...




October 12, 2009
In response to: Single Purpose E-Book Readers are Dead
Roy Tennant commented:

Emo, I hear you about the iPhone, I don't think I want to read any books on it either, and I have one. But it isn't only the fact that devices like the Kindle are single-purpose, it's the combination of that with the price. I can buy a single-purpose print book for 25 cents at a book sale, but to even get in the door with a Kindle requires considerably more. In the end, we will each decide our own calculus of value. I have, and it doesn't include devices like the Kindle. It clearly does for others, and that's fine, but I still have not seen any numbers that convinces me it is a success.





POST A COMMENT
Display Name or Registered Users Login Here.
Please restrict submissions to less than 7,000 characters (including any HTML formatting).

Change Image
Before submitting this form, please type the characters displayed above.
Note the letters are NOT case sensitive.

Advertisement

Advertisements





©2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites