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Keeping Our Eyes on the PrizeJuly 22, 2008 As I often do, I'm working on a presentation I must give tomorrow morning. Actually, I'm a bit ahead of myself. I mean, I like have hours left. But anyway, that isn't my point. My point is taken straight from my presentation:Why do we try to differentiate on stuff that doesn’t matter... in ways users find annoying? Let me explain. No one in their right mind wants to use a library catalog. Yes, you read that right. No one wants to use a library catalog. They want to find a book. Or an article or whatever. They only use a library catalog because they have to. And actually, they often just use it to find out a) if you have a particular book they've already discovered elsewhere, and b) whether it's on the shelf. From a library user's perspective, then, library catalogs don't matter -- they would prefer to have other ways of doing what they need to do if we could possibly understand their pain enough to alleviate it. Frankly, a great deal of library user pain could be avoided simply by decent signage. It works fairly well in a bookstore, why not a small library? That would take care of the "I want books on this subject" and "I want a good mystery" purposes for most users. Catalogs being the wrong answer to the right problem, we then have the guts to add misery to pain by making just about every one of them different. If you have learned how to use one of these gosh-darned things you have learned next-to-nothing about how to use the next one you see. A different profession might actually see this as a problem. But meanwhile our professional focus seems to be taken up largely by first denigrating the thing (and I take full responsibility for my part in this), then trying to fix it. I can't tell you how many "next gen catalog" sessions I've participated in at various conferences, including an unconference today focused on that very topic. To keep our eyes on the prize we first have to know where it is. And I'm here to tell you that it isn't in tailoring our individual finding tools, whether we slap a "next gen" label on it or not. That is not what will get users in the door, get votes for bond measures, or wash your windows. Our basic infrastructure must be a commodity, and a cheaper one at that, so that we can refocus on the prize -- creating collections and services for our local communities that they find compelling, useful, and inspiring. It's not about the catalog. It never has been. Posted by Roy Tennant on July 22, 2008 | Comments (8)
July 22, 2008
In response to: Keeping Our Eyes on the Prize Jonathan Rochkind commented: << [Signs] would take care of the "I want books on this subject" >>
July 22, 2008
In response to: Keeping Our Eyes on the Prize dbigwood commented: Not so sure about others being good about standards. In self-serv business transactions all those credit card readers are different. Some ask for ZIP, the card is held and swiped different ways, some ask if it is credit or debit.... How about doors, we have long known that they should only have handles on the pull side and plates on the push side. Yet, that is often ignored.
July 22, 2008
In response to: Keeping Our Eyes on the Prize JEFFREY BEALL commented: You needn't apologize for denigrating catalogs. Years ago you wrote, "MARC must die," and ever since you wrote that, MARC has increased in every way possible. So, I say, please keep trashing library catalogs, because the more you trash them, the more they grow. Your silly obsession is helping us.
July 22, 2008
In response to: Keeping Our Eyes on the Prize stoub commented: Ok, I'll bite. What does a compelling, useful, and inspiring discovery, reader's advisory, or delivery service (services that focus on the bread and butter of the experience with the collections) look like? I have my biases given my current employer but it's hard for me to picture what these look like outside of the catalog experience?
July 23, 2008
In response to: Keeping Our Eyes on the Prize Steve Toub commented: Steve, fair question. Let me take one example. If we get away from the notion that everything must be done through the catalog as it mostly has been configured and used up to this point (with maybe cosmetic tweaks here and there) there are other things that become possible. For example, we know that reader's advisory services are very desirable at minimum in a public library context. So why not create a service just for that? In the library you could set up a self-scan station that allows a user to put in their book and find others like it. No typing at all, no trying to figure out the catalog interface, etc. Online it might be a bit more difficult because they will likely need to give us something to work with, but the problem is that as far as I can tell no one is thinking about solving these problems independently of the way the catalog has pretty much always been used in the past.
July 23, 2008
In response to: Keeping Our Eyes on the Prize Roy Tennant, NOT Steve Toub commented: Sorry, the above comment is from me, not Steve. Don't know WHAT I was thinking.
July 23, 2008
In response to: Keeping Our Eyes on the Prize Oleg Kreymer commented: I absolutely agree that a library catalog is hardly anything more than an inventory of library’s holdings – print or electronic. As a discovery tool, library catalogs fail miserably. Our problems with the “next generation catalog” come from the assumption that OPAC can become something it isn’t; and we should stop pretending it can.
July 23, 2008
In response to: Keeping Our Eyes on the Prize Steve Toub (stoub) commented: Thanks, Roy. I have a better sense of what you're getting at with the self-check reader's advisory example and can picture variations on that theme (iPhone camera/barcode detection as input, etc.) for reader's advisory and delivery services. And I can appreciate that discovery happens elsewhere. It's delivery of the physical that forces you back to the inventory control experience and to the local library.
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