Business 2.0

This do-it-yourself guide shares the web-design best practices of successful enterprises, especially Fortune 500 companies, and offers advice, tips, and free Internet tools for entrepreneurs to create or redesign their web sites. Culwell, an experienced web site consultant to major corporations, believes that the same "big picture" strategies that have proved fruitful for these larger concerns, such as branding, the targeting of specific audiences, and the identification of keywords, can lead to success for any business's web site. Culwell also discusses content, aesthetics, and personalization features. Key factors are the effective uses of web site statistics and user feedback. In addition, the book discusses affiliate marketing, search engine optimization, and Web 2.0 applications as important methods to drive traffic. This easy-to-use book is recommended for small business owners as well as anyone else wanting to establish a productive and winning web presence.

This detailed guide offers sellers alternatives to eBay auctions, and, more importantly, strategies to assess which online retail web sites are the best for selling which products and services. Although the book does not address doing business using social networking web sites, such as Facebook or Second Life, the analytical techniques presented here will assist business professionals with making decisions about using all such Web 2.0 applications. Miller also discusses multichannel selling and preparing business plans. Because many more sales transactions are taking place online than ever before, his book is a recommended read for all retailers.

Web 2.0, the next generation of the Internet that is characterized by social networking sites, has revolutionized the ways individuals communicate. It has also transformed the way business is conducted, especially by companies that have used social networks' information about people and affiliations to form customer profiles and profitable customer relationships. Shih, a Web 2.0 business applications pioneer, shows readers how to use the power of social networks in business functions, such as sales, marketing, recruitment, and identification of opportunities. Companies' future abilities to compete may be dependent upon the implementation of strategies in this book, which recommends it to all business professionals.

Modern business is being revolutionized by high-speed wireless technologies that are dramatically transforming the ways business is done. Snyder believes that "digital swarms"—self-organized, interconnected groups of individuals and wireless devices—are evolving in forward-thinking enterprises. Companies that welcome wireless capabilities and use these technologies in combination with others, including Web 2.0 applications, to rethink their organizational structures and gain competitive advantage will be best positioned to succeed now, and all the more so when the fourth generation (4g) of wireless technologies emerges. The book is enhanced by many case studies and "Key Insight" sidebars. Recommended for all business professionals.