How To Increase Latino PL Use

More Latinos than previously assumed use public libraries in the United States, according to a new study sponsored by WebJunction and conducted by the Tomás Rivera Policy Institute. It also recommends how to draw more Latinos to libraries.

Latinos are now the country's largest ethnic minority. A previous study by the American Library Association estimated Latino library use at 49%; the new study, based on a more representative sample, reports 54% (see Front Desk, p. 13). While Latinos generally hold positive perceptions of libraries and value the availability of Spanish-language materials, more important is service.

Latinos and Public Library Perceptions recommends that library workers get to know the local Latino community, to understand demographic diversity. Also, advertising in Spanish or via Spanish media should stress that the library is a place to learn English, via English-learning materials and children's programs. (Nearly 47% of Latinos with less than a high school education had never been to a library.)

Since only 47% of Latinos who use the library for Internet access have such access at home or work, the availability of public access computers should be stressed. Finally, given that foreign-born Latinos—about half the adult Latino population—may worry that libraries reveal personal information, the report advises libraries to stress confidentiality in library public relations materials and also in Spanish-language signs and posters.