Avon Debuting New Line of Edgy Sex Novels

-- Library Journal, 3/1/2006

Avon is debuting a new line of trade-seize erotica novels under the imprint Avon Red that will go beyond the average drugstore bodice ripper. "Readers have been responding well to edgier, sexier romance novels," Lucia Macro, Morrow/Avon executive editor said. "Now Avon will be giving them that…and then some." The "then some," adds Macro, will be novels that "take readers farther than they've gone before, exploring fantasies that have no limits." The Avon Red line will cover everything from the traditional historic and contemporary romances to ethnic and even paranormal erotic fiction. "It's not your mother's romance novel—or maybe it is," said editor May Chen. The line launches in June with six titles (two anthologies and four novels), including If This Bed Could Talk by Kimerley Dean, Lynn LaFleur, and Liz Maverick; Swept Away by Toni Blake; Pleasure Control by Cathryn Fox; and Seduce Me by Dahlia Schweitzer.